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Forms live
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AI CRM Assistant
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| Name | Source / Form | Phone / Email | AI Score | Received | Status | Actions |
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How to connect your website to IRW CRM
1
Copy the CRM Webhook URL
Your unique endpoint is:
Every form submission will be sent to this URL as a JSON POST request.
Your unique endpoint is:
https://crm.infinityresearch.in/api/webhooks/websiteEvery form submission will be sent to this URL as a JSON POST request.
2
Add the JavaScript snippet to your website
Paste the code from the Copy Code tab into your website's
Paste the code from the Copy Code tab into your website's
<head> or before </body>. Works with any HTML, WordPress, Webflow, Wix, or Shopify site.3
Tag your HTML form with
Add
data-irw-formAdd
data-irw-form="contact" to any <form> tag. The snippet will automatically intercept the submission and send the data to your CRM without any extra coding.4
Map your form fields
Name your form inputs with standard names so the CRM recognises them automatically:
Name your form inputs with standard names so the CRM recognises them automatically:
name or full_name → Full name
first_name + last_name → Split name
email → Email address
phone or mobile → Phone number
company → Company name
city or location → City
message or query → Notes
service or interest → Appended to notes
5
Test it using the Test tab
Use the Test & Logs tab to send a fake website form submission and confirm it appears in Smart Leads with source = Website. Use the browser console to see real-time logs.
Use the Test & Logs tab to send a fake website form submission and confirm it appears in Smart Leads with source = Website. Use the browser console to see real-time logs.
Platform-specific guides
WordPress — Install "WPForms" or "Contact Form 7". Add
data-irw-form="contact" to the form tag via custom HTML block. Paste the script in Appearance → Theme File Editor → footer.php before </body>.Webflow — In Site Settings → Custom Code → Footer Code, paste the script. Then add the attribute
data-irw-form=contact to your Form Block in the designer.Wix — Use Wix Velo (Dev Mode). Add a Custom Element or use Wix's HTTP Functions to forward form data to the webhook URL.
Shopify — Paste the script in Online Store → Themes → Edit Code → theme.liquid before
</body>. Tag your contact form with the data attribute.Plain HTML — Copy the code snippet and paste directly into your HTML file. No plugin needed.
What gets tracked automatically
Lead name, email, phone, company, city
Form message / query / service interest
Page URL where form was submitted
Date and time of submission (IST)
UTM source / medium / campaign (if set)
Referring URL (where visitor came from)
Google Click ID (gclid) if from Google Ads
Facebook Click ID (fbclid) if from Meta Ads
Device type (mobile / desktop / tablet)
JavaScript snippet — paste into your website
Example HTML form
Simulate website form submission
Webhook log0 events
All lead sources tracked in this CRM
UTM campaign breakdown
Natural language automation builder
Describe what you want to automate in plain English. The AI will build the rule for you.
Automation activity log0 events
| Task | Agent | Priority | Due | Status | Actions |
|---|
Step-by-step Meta integration guide
Meta API credentials
Simulate lead
Webhook log0 events
Total leads
0
Website leads
0
Meta leads
0
Google Ads leads
0
Converted
0
Tasks done
0
Leads by source
Meta form breakdown
Google Ads API credentials
Simulate Google lead
Webhook log0 events